
Form & Found Studio
A five-page WordPress site for a fictional Toronto interior design studio, taken from paper sketches to a live build.
Iman Syed, UX/UI designer in Toronto, Canada
I design digital products that focus on clarity and ease of use, and I back every decision with research rather than guesswork.
From research and wireframes to tested, high-fidelity UI and a live website.

A five-page WordPress site for a fictional Toronto interior design studio, taken from paper sketches to a live build.

A clearer layout and simpler navigation for a bakery website that users found cluttered.

A 24-hour prototype to help the Seattle Fire Department dispatch and route faster.
Posters, screen displays and social graphics for university events.
Studies on how people make decisions, and what that means for design and privacy.
Does more choice make shopping harder?
In 432 timed trials, finding one item took about 25 seconds among 10 products and 57 seconds among 50.
Read the paper(opens in a new tab)Would you still trust your DNA test?
Six DNA-test users reacted to real breach cases. Few had read the terms, and most trusted a company for its size.
Read the paper(opens in a new tab)